A cross-platform story

[MasudIbne756]

How can these two products help you create more engaging ads?
Carousel and video formats work well across all platforms: mobile, desktop, Facebook, and Instagram, although for this blog post, we'll focus on Facebook. This interactive way of showcasing a product to a user can be used to form a cohesive cross-platform advertising campaign. The idea of ​​"creating a story" is integral to content marketing; using a carousel gives advertisers the opportunity to use the different images in the carousel to tell or develop a story that resonates with their audience.

Video is one of the most engaging and immersive ways to tell a story, and it's been phenomenally successful, especially on mobile platforms. In fact, video was created to be mobile-first cash app data and has emerged as an integral part of any mobile strategy. But did you know that videos can also be used in commercials?

The well-known car manufacturer Honda used video in its ads and managed to increase the number of trial visits by 12 times, reduce the cost per visit by 5 times, and reduce the cost per lead by 4 times, exceeding its trial visit goal and seeing its success reflected not only in its engagement metrics throughout the campaign but also in its conversion KPIs. Combining thoughtful creative with smart targeting could generate similar results for your brand.Using Carousel Insights.