In addition to creating campaigns and various personalized ads, we have the shop and smart shop functionality integrated into our fan page. Here, we can include our products, all kinds of information, and redirect to our website.
Instagram allows us to include, like Facebook, our products tagged, marked, and displayed as a catalog. If you meet Facebook's requirements, you can easily include your BigCommerce or Shopify store.
On both platforms, we can design ad-hoc ads featuring our products from the store. For example, a collection ad format.
What can I do on TikTok?
The platform of the moment doesn't want to be left behind and, after announcing its partnership and agreement with Shopify, allows users and brands to canada mobile database develop ads and campaigns tailored to their objectives. This partnership is the first step toward establishing TikTok as a sales channel in the near future. The pixel and single window are particularly noteworthy.
The pixel will help us control the web traffic generated and carried to our website, and the single window will make navigation easier for the user by not opening more windows than the one from which the purchase was initiated.
There are numerous options available to boost our e-commerce through social ads, and as the market stabilizes, it becomes increasingly important to understand each of the paid formats we can use to support our online business.
And you, do you think online shopping will continue to increase? Do you currently have active social ad campaigns aimed at boosting your e-commerce? What do you think the short- and medium-term future holds for platforms like TikTok in online shopping?
Author: Sara Garcia , professor of Content Marketing Strategies at IM Digital Business School .