Business requirements

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When creating an ideal client profile, it is important to outline specific business needs that align with your agency's capabilities and goals.

Dan Ben-NunOne of the most important factors I consider is how well the prospective client's business goals align with my agency's strengths and expertise. The goal is to ensure our services can truly solve their problems and help them achieve their growth goals.

- Dan Ben-Nun, Founder and CEO of Adspace Agency

These requirements help ensure that you are targeting companies that are "suitable" for your services.

Here are the main types of “requirements” to consider:

Industry or niche : Define the industries or sectors that best fit your agency's expertise ios database . For example, if your agency specializes in digital marketing for e-commerce, your ideal client would be a DTC company with an online store.
Company size : Consider the size of the company in terms of revenue, number of employees, or locations. Some agencies work well with small to medium-sized businesses, while others focus on large companies with larger budgets and more complex needs.
Budget : Set a minimum budget that aligns with your service offerings. Knowing your ideal client's financial capacity ensures they can afford your services and that you're not underselling your work.