Which strategy makes the most sense in 2022?
Posted: Thu Mar 27, 2025 10:23 am
The days of a clear distinction between link building and digital PR are over. Today, it's all about efficiently combining these two methods. A good example of this is Fritz Oberhummer. He positioned his website as a neutral arbiter on the topic of the third runway at Munich Airport. He conducted a survey that aimed to capture the most comprehensive and neutral opinion possible. Both supporters and opponents participated in the survey, and later the local press took notice, which led to numerous interviews and backlinks. The linkbait thus led to increased popularity, traffic, user engagement, and improved search engine rankings.
All companies should strive for such a fusion of link building and digital PR. nurse database It's about using digital channels to address people and get them excited about a topic. Controversial, much-discussed topics are ideal as link baits, but there are numerous other methods to generate attention and backlinks. It's important to pursue a concrete strategy.
Companies should also seek professional help to handle any tasks for which they don't have the resources or the necessary expertise. This could be link building or digital PR itself, which you outsource to agencies. But you can also use tools as a resource, such as Contentbird , Semrush or Linkalyse, to better assess content or evaluate links.
All companies should strive for such a fusion of link building and digital PR. nurse database It's about using digital channels to address people and get them excited about a topic. Controversial, much-discussed topics are ideal as link baits, but there are numerous other methods to generate attention and backlinks. It's important to pursue a concrete strategy.
Companies should also seek professional help to handle any tasks for which they don't have the resources or the necessary expertise. This could be link building or digital PR itself, which you outsource to agencies. But you can also use tools as a resource, such as Contentbird , Semrush or Linkalyse, to better assess content or evaluate links.