Establish the objective of the contest. Are you looking to increase the number of followers? Increase sales of a product or service? Improve the image of the brand and its positioning?
Dynamics design
Be as creative as possible. Determine what the social elements general manager email list of your contest will be. Define how to generate engagement, how to win, how to lose, and how to cheat.
Rules or legal bases of the contest
Make sure that each of the terms and conditions is foolproof. What are the rules for participating, what happens in the event of a tie, if the winner does not comply with a term. The idea is to make them as transparent as possible and very easy to understand.
Preparation
Prepare the tool and all the content you are going to publish in great detail. Make sure you test everything before starting. It is advisable to announce the contest and invite potential interested parties.
Launch
Announce on your social networks where the contest will be held, as well as on other profiles where you can refer traffic. Display all the information about the dynamic.
Feedback
Answer all questions, concerns, etc. Encourage your online community to continue participating and monitor the number of people taking part in the contest.
Constantly remind yourself of the time limit
To avoid complaints and problems, remind people often of the date and time deadline for participation.
Close contest
Please do not accept any more entries after the deadline has passed. Please be sure to communicate when you will announce the results.
Check participations
Evaluate all valid entries and decide who the winner of the contest is, always adhering to the rules you established at the beginning.
Select and announce the winner
Once you have chosen the winner, you must announce it to the community. State their name, contest and prize. It is recommended that you show a screenshot showing why they won.
Contact the winner
Contact the winner by direct message on Twitter, Facebook or by email. Explain how and where they can claim their prize.
Advertise delivery
It is very positive if you publish a photo of the award ceremony on social media, where the name of the winner is mentioned. This will give the community maximum confidence in future contests.
Evaluate results
Check whether the dynamic met the initial objectives and note down corrections, comments and opinions to improve future contests.