Chipotle Lid Flip Challenge

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Showing appreciation to your customers will encourage trust and loyalty which, in turn, will make your customers more likely to engage with your brand across touchpoints. Devising a contest that generates a buzz and gets your followers and customers involved can go a long way to raising brand awareness. Take Chipotle's 'Lid Flip Challenge'.

The goal was simple: drive people to use Chipolote's app. The brand created the hashtag contest Chipotle Lid Flip Challenge to inspire people to create burrito bowls. Kicking off with influencer and fan D cell phone number list philippines avid Dobrik, the challenge required you to have phone and a Chipotle burrito bowl.

The result? 111,000 videos were recorded in the first six days resulting in a record-breaking online sales day while more than 300 million people have seen the hashtagged videos and it bagged a Shorty Award.

So think about a challenge or contest that may energize your social media followers or customers. Be creative and make it relevant to your audience with a branded hashtag to keep track and increase the chances of a trending or viral campaign.

" We don't want to push our ideas on to customers, we simply want to make what they want. "
- Laura Ashley
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