What is digital marketing and why is it so effective?
Posted: Mon Dec 23, 2024 5:45 am
In this blog, we will talk about the term "digital marketing" and introduce you to its power in reaching your target audience.
The target audience is the internet users who are most likely to buy your product or service. In this blog, you will get an idea of how you can target your ideal customer through digital marketing, what tools and techniques you should use.
Digital Marketing is the promotion of your business (your products or services) via the Internet, through Google search engine, websites , social networks , email marketing , video and other channels, as well as website content optimization ( SEO ), content creation ( content marketing ) and all other activities you undertake to promote your business online.
In today's digital age, it's crucial for whatsapp australia number businesses to have a strong online presence. But that doesn't mean that just having a website is enough to achieve online success. Your website should work for you 24/7, and that's what digital marketing is all about, attracting customers to your website, your store, your social media profile, or simply to call you to schedule an appointment.
Digital marketing uses various channels: Google search engine, and other search engines, website, website optimization (SEO), social media, email and mobile applications to find your ideal customers, build relationships with them, trust in your brand and convert them into loyal customers.
Why is digital marketing the most successful form of marketing?
Digital marketing is effective because it uses information stored on the Internet about each individual Internet user. It is not for nothing that they say “Google knows everything”. Not that Google only knows everything about everything, but it also knows everything about you. Similarly, social networks have a lot of data about you. They know whether you are about to get married, whether you are the parent of a child aged 6 or 12, they know what topics interest you. All of this is recorded at the level of your profile on social networks and search engines.
In addition to knowing what your occupation is, whether you will become a parent soon, they also know what geographic area you are in, what you search for on Google, how old you are, and the like.
And with the help of all this information collected about you, companies can use digital marketing to reach users who are most likely to be interested in their products or services.
Target audience
Let's say you want to target the CEO of a food company with over 200 employees in Sweden, you can do that. For example, if you're opening a new store in your neighborhood and you want to target only residents of your neighborhood, you can specify that your ad will be displayed within a radius of, say, 1 kilometer.
You can also target fishing enthusiasts, people who love animals, and of course, people in general who love shopping, who are interested in health, beauty, travel, and anything else you can imagine!
We did advertising for a client for a foreign language school for children. We targeted parents of preschoolers and elementary school children who were planning to enroll their child in a foreign language school, but we focused only on a 5 km radius around the school, on people who live or gravitate towards that area. And that's it! There's no need to go all out. You target your target group. And you can do that with the help of digital marketing.
Google knows when you are searching for a specific product or service for the obvious reason that you type it into the Google search engine. So it offers you solutions for your search, in the form of ads or generic content. Generic content is anything but ads, and there are tools for that too to get to the top of the search engine. So, you can get to the first page of Google without paying for ads. We will talk about that a little later.
TYPES OF DIGITAL MARKETING
Pay per click / Google ads
I've already mentioned the power of Google search and social media in targeting your ideal customer. And to target them, you can use pay per click. In this case, you will have to pay Google or another search engine to show your ad to your target group, your target customer.
For example, you can create text ads using Google Search that will appear when someone searches for your product or service. When someone clicks on your ad, they go directly to your website and you pay Google for that click/visit. So, you only pay if someone clicks on your ad. In a Google Search campaign, Google will not show your ad to everyone, but only to those who search for your product or service.
Also, in addition to text ads, you can also place image ads (Google Display) on Google that include images or videos. And with them you can also target your target group or the general public, if you want to build your recognition, for example. This is what big brands do.
Social Media Marketing
You may want to reach a wider audience, so you will use social media because we know that everyone is on social media these days. These could be Facebook, Instagram, YouTube, LinkedIn…
On these platforms, you can advertise your products or services through text ads, image ads, and videos.
This is also a paid form of advertising. These social networks have their own advertising tools that you can use to target your potential customers. You can target them by location, gender, interests, life events, etc. and you will target them with ads that will attract them to your website or to call you or to leave their contact information.
In addition to advertising, you will also use social networks to build trust with potential and existing customers by creating content, and you don't have to pay these platforms anything for that, but you will have to spend a lot of time managing these social networks because creating content and maintaining contact with customers requires a lot of time.
All of these activities we have listed so far, paid advertising on Google and social networks, posting and interacting with customers on social networks, will attract a large number of visitors to your website.
Email marketing
Email marketing refers to sending emails to your subscriber base. Emails will help them better understand your product or service, which will make it easier for them to make a purchasing decision.
The more you promote your service, the more visitors will come to your website and you will want to connect with them. And the best way to do that is through email marketing. You will want to connect your website visitors more closely to your brand and turn them into customers and repeat customers. That is why you will collect their email addresses on your website and through social media and send them newsletters.
Email marketing is a great tool in B2B marketing as well as B2C marketing. Some of our clients generate the majority of their sales through email marketing. This is a direct channel of communication with your users and customers. Unlike social networks where in most cases you have to pay to reach your followers, with email marketing every email message sent actually reaches your user.
You then invite them via email to visit your website and make a purchase or read some new content on the web.
Content marketing
Everything we've listed so far, email marketing, Google advertising, social media, and website creation, would not be possible without content marketing.
To create a website, you will need a lot of content to put on the website. To communicate with your followers, you will need a lot of content to create, etc. All of this is content marketing.
Content marketing includes creating content for your website, social media posts, written ads, blogs, videos, articles… all of this content serves to attract the attention of your customers and build a relationship. When defining a content strategy, you will be interested in what interests and bothers your customers and offer answers on your website. Even before creating a website, it would be useful to research which keywords to include in your website. And only then start creating content for the website.
THIS
Once you have a website, you will want your website to be visible on the internet, to attract as many visitors as possible who will buy your product or contract your service. In the digital world, for this you will need SEO (Search Engine Optimization) which will help you to position yourself better on Google. During this step, you will make sure that the content on your website is tailored to what users are looking for and make it easier for web search engines to reach and understand the content on your website. In other words, you will create content for your website that is optimized for web search engines. SEO will help you show search engines that the content on your website is relevant. Then Google will pay more attention to your website and bring more users and potential customers to it. While writing texts for your website, you will enter certain keywords into the text so that users can find you more easily.
The goal is to get your site to the first page of Google because we know that if you are not among the first results on Google, it is as if you do not exist.
SEO is a great way to promote your business without paying for media, but it takes time. While you're waiting for SEO to start showing results, you'll want to speed things up a bit, and paid marketing will help you get your site in front of potential customers right away.
Other forms of digital marketing
Other forms of digital marketing are video marketing _ affiliate marketing .
Many people use YouTube before making a purchase decision. That's why you can make videos that will help potential customers make a purchasing decision. Video marketing is great for building awareness about your brand.
Affiliate marketing is the oldest form of marketing where you give other people a commission after they bring you a new customer. They will promote your service through their digital channels (website or social media profiles or videos), and you will pay them a commission for each customer they bring.
The target audience is the internet users who are most likely to buy your product or service. In this blog, you will get an idea of how you can target your ideal customer through digital marketing, what tools and techniques you should use.
Digital Marketing is the promotion of your business (your products or services) via the Internet, through Google search engine, websites , social networks , email marketing , video and other channels, as well as website content optimization ( SEO ), content creation ( content marketing ) and all other activities you undertake to promote your business online.
In today's digital age, it's crucial for whatsapp australia number businesses to have a strong online presence. But that doesn't mean that just having a website is enough to achieve online success. Your website should work for you 24/7, and that's what digital marketing is all about, attracting customers to your website, your store, your social media profile, or simply to call you to schedule an appointment.
Digital marketing uses various channels: Google search engine, and other search engines, website, website optimization (SEO), social media, email and mobile applications to find your ideal customers, build relationships with them, trust in your brand and convert them into loyal customers.
Why is digital marketing the most successful form of marketing?
Digital marketing is effective because it uses information stored on the Internet about each individual Internet user. It is not for nothing that they say “Google knows everything”. Not that Google only knows everything about everything, but it also knows everything about you. Similarly, social networks have a lot of data about you. They know whether you are about to get married, whether you are the parent of a child aged 6 or 12, they know what topics interest you. All of this is recorded at the level of your profile on social networks and search engines.
In addition to knowing what your occupation is, whether you will become a parent soon, they also know what geographic area you are in, what you search for on Google, how old you are, and the like.
And with the help of all this information collected about you, companies can use digital marketing to reach users who are most likely to be interested in their products or services.
Target audience
Let's say you want to target the CEO of a food company with over 200 employees in Sweden, you can do that. For example, if you're opening a new store in your neighborhood and you want to target only residents of your neighborhood, you can specify that your ad will be displayed within a radius of, say, 1 kilometer.
You can also target fishing enthusiasts, people who love animals, and of course, people in general who love shopping, who are interested in health, beauty, travel, and anything else you can imagine!
We did advertising for a client for a foreign language school for children. We targeted parents of preschoolers and elementary school children who were planning to enroll their child in a foreign language school, but we focused only on a 5 km radius around the school, on people who live or gravitate towards that area. And that's it! There's no need to go all out. You target your target group. And you can do that with the help of digital marketing.
Google knows when you are searching for a specific product or service for the obvious reason that you type it into the Google search engine. So it offers you solutions for your search, in the form of ads or generic content. Generic content is anything but ads, and there are tools for that too to get to the top of the search engine. So, you can get to the first page of Google without paying for ads. We will talk about that a little later.
TYPES OF DIGITAL MARKETING
Pay per click / Google ads
I've already mentioned the power of Google search and social media in targeting your ideal customer. And to target them, you can use pay per click. In this case, you will have to pay Google or another search engine to show your ad to your target group, your target customer.
For example, you can create text ads using Google Search that will appear when someone searches for your product or service. When someone clicks on your ad, they go directly to your website and you pay Google for that click/visit. So, you only pay if someone clicks on your ad. In a Google Search campaign, Google will not show your ad to everyone, but only to those who search for your product or service.
Also, in addition to text ads, you can also place image ads (Google Display) on Google that include images or videos. And with them you can also target your target group or the general public, if you want to build your recognition, for example. This is what big brands do.
Social Media Marketing
You may want to reach a wider audience, so you will use social media because we know that everyone is on social media these days. These could be Facebook, Instagram, YouTube, LinkedIn…
On these platforms, you can advertise your products or services through text ads, image ads, and videos.
This is also a paid form of advertising. These social networks have their own advertising tools that you can use to target your potential customers. You can target them by location, gender, interests, life events, etc. and you will target them with ads that will attract them to your website or to call you or to leave their contact information.
In addition to advertising, you will also use social networks to build trust with potential and existing customers by creating content, and you don't have to pay these platforms anything for that, but you will have to spend a lot of time managing these social networks because creating content and maintaining contact with customers requires a lot of time.
All of these activities we have listed so far, paid advertising on Google and social networks, posting and interacting with customers on social networks, will attract a large number of visitors to your website.
Email marketing
Email marketing refers to sending emails to your subscriber base. Emails will help them better understand your product or service, which will make it easier for them to make a purchasing decision.
The more you promote your service, the more visitors will come to your website and you will want to connect with them. And the best way to do that is through email marketing. You will want to connect your website visitors more closely to your brand and turn them into customers and repeat customers. That is why you will collect their email addresses on your website and through social media and send them newsletters.
Email marketing is a great tool in B2B marketing as well as B2C marketing. Some of our clients generate the majority of their sales through email marketing. This is a direct channel of communication with your users and customers. Unlike social networks where in most cases you have to pay to reach your followers, with email marketing every email message sent actually reaches your user.
You then invite them via email to visit your website and make a purchase or read some new content on the web.
Content marketing
Everything we've listed so far, email marketing, Google advertising, social media, and website creation, would not be possible without content marketing.
To create a website, you will need a lot of content to put on the website. To communicate with your followers, you will need a lot of content to create, etc. All of this is content marketing.
Content marketing includes creating content for your website, social media posts, written ads, blogs, videos, articles… all of this content serves to attract the attention of your customers and build a relationship. When defining a content strategy, you will be interested in what interests and bothers your customers and offer answers on your website. Even before creating a website, it would be useful to research which keywords to include in your website. And only then start creating content for the website.
THIS
Once you have a website, you will want your website to be visible on the internet, to attract as many visitors as possible who will buy your product or contract your service. In the digital world, for this you will need SEO (Search Engine Optimization) which will help you to position yourself better on Google. During this step, you will make sure that the content on your website is tailored to what users are looking for and make it easier for web search engines to reach and understand the content on your website. In other words, you will create content for your website that is optimized for web search engines. SEO will help you show search engines that the content on your website is relevant. Then Google will pay more attention to your website and bring more users and potential customers to it. While writing texts for your website, you will enter certain keywords into the text so that users can find you more easily.
The goal is to get your site to the first page of Google because we know that if you are not among the first results on Google, it is as if you do not exist.
SEO is a great way to promote your business without paying for media, but it takes time. While you're waiting for SEO to start showing results, you'll want to speed things up a bit, and paid marketing will help you get your site in front of potential customers right away.
Other forms of digital marketing
Other forms of digital marketing are video marketing _ affiliate marketing .
Many people use YouTube before making a purchase decision. That's why you can make videos that will help potential customers make a purchasing decision. Video marketing is great for building awareness about your brand.
Affiliate marketing is the oldest form of marketing where you give other people a commission after they bring you a new customer. They will promote your service through their digital channels (website or social media profiles or videos), and you will pay them a commission for each customer they bring.