Humanize your brand
Posted: Mon Dec 23, 2024 5:38 am
This campaign is to “empower and inspire parents, families, and allies to come out in loud, public support” in line with Oreo’s ‘bringing families together’ ethos. The video already has over 1.1 million views on YouTube and got traction on X with their ‘Pride packs’ of cookies.
This emotive campaign shows the power of storytelling cell phone number list to promote a brand’s beliefs and values. It promotes a partnership but keeps the focus on the issue.
Read more with some tips on how to use social media for storytelling.
The perception of your brand should be enhanced by your CSR programs but you can also put a human face to the initiatives by shining a lens on your top executives or employees.
This links to the storytelling that we mentioned above. A story can come from an unlikely place, but if told well, it can deepen the public’s understanding of your brand and be used to your advantage.
Take the French alcohol company, Pernod Ricard. The company hired a new CEO of North America in 2020, Ann Mukherjee, who by her admittance was an unlikely choice for the top job at a company that sells alcohol.
In an interview with Fast Company, she revealed a difficult relationship with alcohol, having been assaulted by an inebriated man, and dealing with her mother’s death which was caused by a drunk driver.
This emotive campaign shows the power of storytelling cell phone number list to promote a brand’s beliefs and values. It promotes a partnership but keeps the focus on the issue.
Read more with some tips on how to use social media for storytelling.
The perception of your brand should be enhanced by your CSR programs but you can also put a human face to the initiatives by shining a lens on your top executives or employees.
This links to the storytelling that we mentioned above. A story can come from an unlikely place, but if told well, it can deepen the public’s understanding of your brand and be used to your advantage.
Take the French alcohol company, Pernod Ricard. The company hired a new CEO of North America in 2020, Ann Mukherjee, who by her admittance was an unlikely choice for the top job at a company that sells alcohol.
In an interview with Fast Company, she revealed a difficult relationship with alcohol, having been assaulted by an inebriated man, and dealing with her mother’s death which was caused by a drunk driver.