2020 marketing planning – secure your space in the market
Posted: Mon Dec 23, 2024 5:18 am
For those who feel the clock ticking and need to be ahead of or at least alongside innovation and technology, staying connected is a constant mission. Content marketing is among the 8 strategies that generate the most results. And guess where the content marketing strategy is drawn up? Yes! In Planning. Structuring the planning essentially involves the integration between the marketing departments and the sales team .
But let's take a step back and reflect on the starting point of this planning: where do you want your company or business to be at the end of 2020? It may seem far away, but annual planning is essential to reap the short- to medium-term results that are established in a year. It is necessary to outline methods for dealing with unforeseen events and strategies for rapid adaptation.
If your business's revenue is not meeting expectations whatsapp netherlands and established goals, it is necessary to evaluate the moment to develop branding or rebranding work, for example. These points should also be included in the annual marketing plan.
Marketing Planning
Basic foundations of marketing planning for any business
Analyze data from the previous year. It is worth remembering that this text refers specifically to data related to marketing actions. Among other surveys, it is worth highlighting: What actions were taken and what converted into sales? What was the ROI of each of these actions? Among others. To do this, the marketing specialist should talk to the sales team. Strengthening this relationship is the beginning of more assertive planning.
The annual planning meeting should be macro-level. In other words, it should integrate the marketing team with the sales team. Listening to what salespeople have to say is a very valuable resource for outlining strategies that will ultimately facilitate sales. In other words, this is how marketing delivers a qualified lead that converts into a sale.
Some people consider this meeting to be something that “unifies planning”. Here at the agency, we call it ELO – Organizational Logic Strategy. After all, the goal of marketing is to convert sales. Even if the goal is to strengthen the brand image, increase website visits, etc., every business wants to sell. Whether it’s its product, its service or its image! Without listening to the sales team, the organization’s logic falls apart. Therefore, this ELO is what makes planning propose assertive actions.
Practical and summarized tips that should be included in your marketing plan
Put investment goals in the planning
Be aware of market changes and trends
Ride the wave of Artificial Intelligence or you will be drowned by it
Invest in the sales team with training and networking events
Optimize all resources and use technological tools to your advantage
Keep your research on the environment and competitors up to date
To increase team performance and productivity – listen to your team!
Weigh the pros and cons of the changes – how much energy and money will be invested.
Invest in the marketing team with innovation and tools that optimize processes
Get to know your customers and strengthen your relationship to understand them better and improve your deliveries
Establish a schedule of actions with feasible strategies to avoid frustrations and unnecessary expenses
Set goals to get feedback on changes – whether financial, productivity, brand image, etc.
Create periodic reports – daily, weekly, biweekly, quarterly (it depends on your niche) – This will significantly contribute to data analysis and results. Adjustments will be made based on this, with strategy.
Make sure that your annual planning takes into account the seasonality to which your product or service may be subject; whether it is the season, an anniversary or some other essential business indicator to take into account. In view of this, act to set goals according to these factors. This will help you avoid excessive expectations or frustrations, as well as achieve more assertive results.
But let's take a step back and reflect on the starting point of this planning: where do you want your company or business to be at the end of 2020? It may seem far away, but annual planning is essential to reap the short- to medium-term results that are established in a year. It is necessary to outline methods for dealing with unforeseen events and strategies for rapid adaptation.
If your business's revenue is not meeting expectations whatsapp netherlands and established goals, it is necessary to evaluate the moment to develop branding or rebranding work, for example. These points should also be included in the annual marketing plan.
Marketing Planning
Basic foundations of marketing planning for any business
Analyze data from the previous year. It is worth remembering that this text refers specifically to data related to marketing actions. Among other surveys, it is worth highlighting: What actions were taken and what converted into sales? What was the ROI of each of these actions? Among others. To do this, the marketing specialist should talk to the sales team. Strengthening this relationship is the beginning of more assertive planning.
The annual planning meeting should be macro-level. In other words, it should integrate the marketing team with the sales team. Listening to what salespeople have to say is a very valuable resource for outlining strategies that will ultimately facilitate sales. In other words, this is how marketing delivers a qualified lead that converts into a sale.
Some people consider this meeting to be something that “unifies planning”. Here at the agency, we call it ELO – Organizational Logic Strategy. After all, the goal of marketing is to convert sales. Even if the goal is to strengthen the brand image, increase website visits, etc., every business wants to sell. Whether it’s its product, its service or its image! Without listening to the sales team, the organization’s logic falls apart. Therefore, this ELO is what makes planning propose assertive actions.
Practical and summarized tips that should be included in your marketing plan
Put investment goals in the planning
Be aware of market changes and trends
Ride the wave of Artificial Intelligence or you will be drowned by it
Invest in the sales team with training and networking events
Optimize all resources and use technological tools to your advantage
Keep your research on the environment and competitors up to date
To increase team performance and productivity – listen to your team!
Weigh the pros and cons of the changes – how much energy and money will be invested.
Invest in the marketing team with innovation and tools that optimize processes
Get to know your customers and strengthen your relationship to understand them better and improve your deliveries
Establish a schedule of actions with feasible strategies to avoid frustrations and unnecessary expenses
Set goals to get feedback on changes – whether financial, productivity, brand image, etc.
Create periodic reports – daily, weekly, biweekly, quarterly (it depends on your niche) – This will significantly contribute to data analysis and results. Adjustments will be made based on this, with strategy.
Make sure that your annual planning takes into account the seasonality to which your product or service may be subject; whether it is the season, an anniversary or some other essential business indicator to take into account. In view of this, act to set goals according to these factors. This will help you avoid excessive expectations or frustrations, as well as achieve more assertive results.