Choose the right area for geotargeting

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To set up the correct geographic targeting of your ads, you first need to understand where your customers are likely to come from. A tire or car repair shop may want to attract clients from another city, especially if they are located in a rural area, but it is unlikely that anyone will drive 40 kilometers to a neighboring city for service. In reality, people are willing to travel no more than 8 to 10 kilometers, or a 10-minute drive, for similar services.

In other cases, it may be less or more, depending on indonesia phone number data other circumstances. Once we have a clear idea of ​​the area we want to reach with our services, it is easy to set up our advertising campaign to appear only in the designated area. Although it is very easy, you would be surprised how few companies take advantage of this option .

Setting up geographic targeting
Now that you know why you should choose geographic targeting for your ads, let's see how to do it . Setting up geographic targeting is not difficult. Let's show you how. Most webmasters use Sklik, Adwords, or Facebook for PPC ads. However, if you want to use one of the other PPC systems, the process for setting up geographic targeting is similar.

Geographic targeting in Google Adwords
In Adwords, geo-targeting is set at the campaign level. To verify your geo-targeting settings, click on the campaign in Adwords and select “Settings” in the left sidebar. The basic settings are not very useful for local businesses, you can only target at the country level. For more detailed settings, click on “Advanced Search”.