What else can you measure?

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In addition to measuring campaign performance across the individual stages of the purchase funnel, there are other metrics worth paying attention to.

• Return on investment in marketing (ROI, ROAS), how are your marketing activities paying off?
• Lead velocity: How quickly do prospects move through honduras phone number data the stages of the buying process ?
• Average conversion value. Is there room to increase this value? Do some channels have higher order values ​​than others?
• Market penetration. How big is the market for your product, what percentage of the market are you realistically able to serve, and what percentage of the market are you actually serving?

A properly set up funnel is an opportunity and a way to guide those interested in your product through the entire purchasing process without obstacles or hiccups.

To do this most effectively, you need to design a funnel that gives prospects all the information they need to move on to the next stage of the buying process.
Set clear goals for each buying stage and determine how you will measure and evaluate them.
Make sure that all parts of the funnel are in harmony and work together to serve the ultimate goal of conversion.