SEO can put you organically on top of Google searches, but how about being there even before your strategy pays off?
Posted: Sat Feb 22, 2025 8:37 am
Social networks tend to group people by interests and encourage content and experiences sharing. So it naturally narrows down your scope and focuses your effort.
When you’re active on social media and know how to engage your target audience (with a defined brand persona), you create another opportunity for organic traffic. It’s all about sharing and creating long-term relationships.
6. Paid advertising
Paid advertising shortens the gap between you and your audience, brings bahamas cell phone number list more visibility to the brand and generates leads quicker. There are 3 main ways of doing that.
Paid search
Sponsored ads show your name when someone types related keywords. It is effective but also really competitive — who bids more, appears more often.
google ads example
Paid social media ads
Social media is becoming a great channel for paid advertisements because of its shareable nature. These pieces, when well done and well-targeted, can be shared and go viral. Instagram ads are the most prominent right now, especially for their visual appeal.
paid social media ads example
Source: Curalate
Display Ads
Display ads are those banners you see on websites, blogs, news portals, and social media. They are not as hot right now as other kinds of ads but still a way of attracting and engaging users.
Display Ads example
Why it is so important to choose the right channels
As we mentioned throughout this post, Digital Marketing is a democratic but competitive field. All smart companies are doing it, from the newly founded startup to the centennial consolidated conglomerate.
With so many players, so many channels, so many possibilities, it is impossible to approach all of them at once, giving equal attention to each one and expect it to work.
Focus is the real key. A successful Digital Marketing strategy finds what channels, platforms, and tools give the best return in generating leads and converting. It explores all means but prioritizes those that resonate with the public.
Marketing on the internet is an optimization game. The one who builds the most convincing online presence with the resources at hand will always have the advantage.
What must be considered to pick the channels that best suit your needs
First of all, your company has to have a website and it needs to be great. Period. Apart from that, the channels you will focus on your Digital Marketing strategy depend on some objective points. Here are they and how they need to be analyzed.
When you’re active on social media and know how to engage your target audience (with a defined brand persona), you create another opportunity for organic traffic. It’s all about sharing and creating long-term relationships.
6. Paid advertising
Paid advertising shortens the gap between you and your audience, brings bahamas cell phone number list more visibility to the brand and generates leads quicker. There are 3 main ways of doing that.
Paid search
Sponsored ads show your name when someone types related keywords. It is effective but also really competitive — who bids more, appears more often.
google ads example
Paid social media ads
Social media is becoming a great channel for paid advertisements because of its shareable nature. These pieces, when well done and well-targeted, can be shared and go viral. Instagram ads are the most prominent right now, especially for their visual appeal.
paid social media ads example
Source: Curalate
Display Ads
Display ads are those banners you see on websites, blogs, news portals, and social media. They are not as hot right now as other kinds of ads but still a way of attracting and engaging users.
Display Ads example
Why it is so important to choose the right channels
As we mentioned throughout this post, Digital Marketing is a democratic but competitive field. All smart companies are doing it, from the newly founded startup to the centennial consolidated conglomerate.
With so many players, so many channels, so many possibilities, it is impossible to approach all of them at once, giving equal attention to each one and expect it to work.
Focus is the real key. A successful Digital Marketing strategy finds what channels, platforms, and tools give the best return in generating leads and converting. It explores all means but prioritizes those that resonate with the public.
Marketing on the internet is an optimization game. The one who builds the most convincing online presence with the resources at hand will always have the advantage.
What must be considered to pick the channels that best suit your needs
First of all, your company has to have a website and it needs to be great. Period. Apart from that, the channels you will focus on your Digital Marketing strategy depend on some objective points. Here are they and how they need to be analyzed.