What is an attribution model?

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The attribution model helps us to find out which marketing channel led the user to the conversion and which channel was decisive for the final purchase. Usually, a customer comes into contact with your offer multiple times. For example, they may first click on your ad on Facebook , then on Instagram, later they may click on a retargeting ad , and only finally, after finding out all the necessary data and prices, they search for your page in a search engine and finally purchase the product.

"The attribution model determines which of the france phone number data participating channels you attribute the largest share of customer acquisition to, and which channel is therefore worth investing in the most."

Facebook assignment

Where can I find the new Facebook attribution feature?
Facebook Attribution is available in your Business Manager under the Tools section, under the Measurement & Reporting tab. To successfully use Facebook Attribution , you must have a Facebook pixel enabled on your page.

Since the new Facebook attribution models are based on machine learning, it takes some time for the system to collect the necessary data and start providing relevant results based on it.