Previously, it was enough to repeat

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Happy reading!The evolution of contenta lot has changed since the first blog went live. the keywords randomly in the text for google to find it. After several changes to the search engine algorithm, the search results began to favor articles that have consistency, which benefited the user's learning. In this not-so-slow journey, we quickly realized that in the digital world, human interactions are rare.

Still in , because of the webex meeting center software, webinars vietnam whatsapp data came to life to try to make up for the lack of close contact. A year later, the first social networks arrived. These digital places, still sparsely populated, were occupied by people who were just learning how to deal with the virtual. This beginning, even if a little dull, had an aspect that today several brands are trying to recover in one way or another: authenticity.

Interacting with fun posts and hilarious comments is not enough and there is no simplistic formula for generating engagement. Looking at some brands can give valuable insights, such as netflix, with its authentic voice, full of personality and courage to position itself. Marco tulio kehdi, founder, coo & hr director of raccoon — an agency awarded twice by google — believes that the way users use channels is always changing.