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Posted: Sat Feb 22, 2025 6:51 am
This metric tracks how many leads are converted and generate results for the business. It helps to know the ROI of your content marketing actions. The ultimate objective of any marketing campaign is to generate sales, thus, by using the lead conversion rate you can analyze small campaign goals:
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When you measure this, at all customer journey stages, you can understand the course of your leads through the sales funnel, finding critical points when possible and identifying lost opportunities.
You can calculate it using the same formula we showed you for measuring afghanistan cell phone number list the lead conversion rate: comparing the number of visitors to your website with how many leads filled the form to receive any piece of content.
Email marketing performance
You can also produce relevant content and nurture your leads through email marketing, a very common strategy used by B2B marketers.
Giving out their email does not mean that the lead is converted: it is necessary to measure who is clicking your email (by click-through and open rates) or who are taking the call to action (reading the indicated blog post, for example).
Website traffic
In internet search engines, such as Google, the most relevant results for the searched keyword appear on the first pages. The results that appear without payment configure organic traffic, which proves the growth of marketing strategies.
Even if you have users that access your website often, you must know the correct composition of your audience. By determining the rate of unique visitors, you know exactly how many people visit your site dismissing the frequency they access the homepage.
The bounce rate is another way to estimate the relevance of your content to users. This rate shows how many people access your page but do not continue browsing other areas or do not come back.
Measuring the origin of visits allows you to understand how visitors arrive at your site. They can come from social networks, email marketing, and web search engines.
With this data, you can analyze how many people reached you organically and how many arrived using other strategies, including paid campaigns.
eBook downloads
newsletter sign-ups
When you measure this, at all customer journey stages, you can understand the course of your leads through the sales funnel, finding critical points when possible and identifying lost opportunities.
You can calculate it using the same formula we showed you for measuring afghanistan cell phone number list the lead conversion rate: comparing the number of visitors to your website with how many leads filled the form to receive any piece of content.
Email marketing performance
You can also produce relevant content and nurture your leads through email marketing, a very common strategy used by B2B marketers.
Giving out their email does not mean that the lead is converted: it is necessary to measure who is clicking your email (by click-through and open rates) or who are taking the call to action (reading the indicated blog post, for example).
Website traffic
In internet search engines, such as Google, the most relevant results for the searched keyword appear on the first pages. The results that appear without payment configure organic traffic, which proves the growth of marketing strategies.
Even if you have users that access your website often, you must know the correct composition of your audience. By determining the rate of unique visitors, you know exactly how many people visit your site dismissing the frequency they access the homepage.
The bounce rate is another way to estimate the relevance of your content to users. This rate shows how many people access your page but do not continue browsing other areas or do not come back.
Measuring the origin of visits allows you to understand how visitors arrive at your site. They can come from social networks, email marketing, and web search engines.
With this data, you can analyze how many people reached you organically and how many arrived using other strategies, including paid campaigns.