Building relationships is essential, of course, but the significant metric of sales team performance is the conversion rate.
The good news is that the two things relate: the more effective your company is in nurturing and informing leads, the more conversions are likely to be achieved.
All of this, however, depends on the manager’s ability to analyze sales enablement. The professional must be able to identify problems that hinder the conversion and find practical solutions.
The strategy may be failing in something dull, such as capturing the attention of visitors who access your landing page.
It is a common problem, which is already leading many businesses to hong kong cell phone number list invest in interactive landing pages in order to enhance the prospect’s experience and increase their chances of conversion.
Soon we will talk more about the role of interactive tools in this process.
Improving the organizational climate
There is no point in having well-structured processes if the teams are not able to work together. As you know, the integration of different departments, such as marketing and sales, is crucial if all the stages of the consumer journey are to be properly addressed.
From sales enablement you can bridge the gap between different sectors by letting them share intelligence data and methods.
Also, brainstorming the best techniques is a good way to optimize results. In the end, you achieve an extremely productive organizational climate.
How interactive marketing helps sales enablement
Interactive marketing is a resource that is becoming more and more relevant to the strategic planning of any company.
By creating engaging experiences, it is possible to optimize the relationship with the customer in all phases of the funnel, facilitating its nurturing and eventual conversion.
But, after all, how does all this apply to sales enablement? The answer is quite simple: investing in the production of interactive content provides results far superior to the outdated static content. Want to see an example?
In a study conducted with several professionals in the area, 90% of respondents said they believe in the efficiency of interactivity to educate leads.
Also, 96% showed confidence in the use of interactive content to impact customer decisions throughout the consumer journey. Only 65% showed some degree of trust in the efficiency of static content.
So to make use of the benefits of sales enablement, you must invest in interactive marketing. E-books, quizzes, landing pages and infographics are examples of content that can perform much better with the addition of interactivity.
What are the best tools you can use for sales enablement?
The practical application of a sales enablement strategy depends on the smart choice of tools that will be used. Below, we list some of the main ones.
Seismic
Remember we talked about the importance of collaboration between marketing and sales departments? Seismic is an essential tool for you to achieve this kind of integration.
Practical and intuitive to use, the software allows teams to create and share sale enablement content to reach and convert leads.
The tool also optimizes internal communication, as it facilitates the exchange of messages between teams and managers.
In addition, Seismic simplifies the development of effective training for sales representatives and provides data to evaluate strategy development.