A great example from

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Experts from the AdButton company recommend making videos unobtrusive and with the ability for the user to turn them on/off without a long search for the play button and, ideally, without sound, in a small window, because in the era of information noise, most users can simply get distracted by the video and forget why they visited the page in the first place. Vague value Be clear and understandable when communicating information to the user if you want them to click the purchase button or register for the demo.

Apple with the advertisement for the first iPod. Advertisement pakistan cell phone number list for the first iPod At the time of the device's release, not many users had any idea what 1 Gb meant, and so Apple's marketers made it easier for them to understand by converting 1 Gb into 1000 songs. You should follow the example of large companies. To do this, you can analyze the pages of competitors, see how they convey information to consumers and how clear it is to you.

You can put yourself in the buyer's shoes and try to explain to yourself in simple language the value of your offer. Content inconsistency with purpose It's like in life: a mismatch between expectations and reality. Perhaps the user came from where he saw a specific slogan or a certain promise, but when he got to your page, he found something completely different, became disappointed and left. Content inconsistency with purpose In order to succeed and not to substitute the concept of value, it is necessary to study your client in detail, understand who he is and where he comes from, and most importantly, what he wants to find on your site.