If the landing page of a campaign is a sale or promotional offer
Posted: Sat Feb 22, 2025 3:53 am
The goal of the visit should be to view the listed products and, therefore, add them to the cart and convert. Adding a product to favorites can also be a goal achievement. On the other hand, in case the website collects leads, the conversion will be to fill out a form. Does a low bounce rate always mean success? Unfortunately, no. If the data shows a surprisingly low figure, such as 10%, do not rejoice too early.
It may turn out that such a low rate is caused by latvia cell phone number list an error. It is necessary to dig deeper into the analysis of the data in Google Analytics, and find arguments for or against the result. Often, a low rate is the result of poorly implemented events. For example, when a user lands on a product page, an eCommerce event is triggered to display the product details. If this is set as an interaction event and the recipient enters and leaves the site, the visit will be included in the session without being rejected, even though the user did nothing on the site.
They did not click through to the next subpage, did not check out the photo gallery, did not add the product to the cart, and the bounce rate is 0%. Therefore, it is always necessary to correctly analyze the events implemented on the pages. Does discrepancy with reality affect bounce rate? The user sees an ad for a product that asks them to click, so they are redirected to a website. Once there, the page turns out to be different from what they expected, presenting a different product than the ad, or presenting a category page, or worse, the store's home page.
It may turn out that such a low rate is caused by latvia cell phone number list an error. It is necessary to dig deeper into the analysis of the data in Google Analytics, and find arguments for or against the result. Often, a low rate is the result of poorly implemented events. For example, when a user lands on a product page, an eCommerce event is triggered to display the product details. If this is set as an interaction event and the recipient enters and leaves the site, the visit will be included in the session without being rejected, even though the user did nothing on the site.
They did not click through to the next subpage, did not check out the photo gallery, did not add the product to the cart, and the bounce rate is 0%. Therefore, it is always necessary to correctly analyze the events implemented on the pages. Does discrepancy with reality affect bounce rate? The user sees an ad for a product that asks them to click, so they are redirected to a website. Once there, the page turns out to be different from what they expected, presenting a different product than the ad, or presenting a category page, or worse, the store's home page.