High CPM, Main Reasons and How to Reduce It!

[seonajmulislam00]

If you are paying too high for your campaigns' CPM, I decided to share some tips that can help you resolve this situation!

There are four main factors that increase the value of your CPM and for those of you who don't know what CPM is, here is a brief explanation:

CPM = Cost per thousand impressions

This acronym is usually used a lot in Meta ads /Facebook ads because Facebook ads is a tool that charges you for impressions. That is, regardless of whether or not you had clicks on your campaigns, you pay for appearing! That's why it's very important to appear as cheaply as possible, do you agree?

However, there are campaigns that charge R$10.00 in a CPM and there belgium telegram data campaigns for the same product and for the same audience that charge R$60.00 in a CPM! In other words: the same product, the same audience, but an advertiser spending 6x more than their competitor! This is real and happens every day...so pay close attention to these 4 tips to save money:

Very small audience: the smaller your audience established in the ad set, the higher your CPM tends to be! When you select neighborhoods and also target by interests, be aware that your CPM will be much higher than showing to the entire country! So take this tip and prefer to advertise to more open regions, states and to the entire country if possible, and target by the main interests that correspond to your product!

High competition in the auction: are many other advertisers competing for your audience’s attention? This could be a bad sign… So avoid the obvious! If you sell luxury cars, don’t advertise to people who are “interested in cars” because that’s the basics. Look for people in your region who are interested in international travel and create a warm-up funnel to work that audience strategically! Only you will be competing for this audience’s attention!

The quality of your ad is poor! If your ad is not well thought out, the algorithm will cause you to lose positions in the auction and increase your CPM! That is why we always recommend well-designed videos that instantly grab attention and can drastically reduce the CPM of your campaigns!
Uninteresting landing pages/Poorly designed offers: There’s no point in having the perfect ad for the perfect audience if your landing page doesn’t have a clear CTA and is full of buttons and has a long loading time! Meta’s algorithm has been reading not only the landing page but also subsequent pages up to the sixth layer for years and valuing and investing in the user experience is essential!
Did you like the tips? Comment below what the most absurd thing you did to reduce your CPM was!