Tactics to Increase AOV on Product Pages

[robiulhasan]

ns is the lOther times, benefits are best supported by testimonials or reviews.

There are many techniques to use to increase AOV.



Pick and choose which ones apply to your industry and store.

1. Use Multi-Buy Deals to Multiply Order Size

Multi-buy deals, such as "BOGO" or buy one get one deals give clean incentives for customers to order more.



These deals prompt higher orders without lowerin cell phone lists for sale g perceived value, the way direct price discounts can do.



Here, we see PayLess executing this strategy on their product page. Importantly, they advertise the deal throughout their customer journey, including the home and category pages.

2. Enable Installment Payments

Price objections can be overcome through financing.



The idea is simple.



It is a lot easier for customers to pay a small amount upfront, and pay the rest later.



Brick and mortar stores have been employing this technique for decades. Recently, software solutions have brought the same tactics online.



It is reported that leveraging these techniques can increase conversions by 20% and 80% increase in AOV.

3. Bundle Gifts
Angora bonus offers
Another great way to increase both conversions and AOV is through bonus offers.



I like this tactic because it doesn't rely on price manipulation. Instead, it focuses on creating extra value.



Here, Angara has a tiered bonus structure.