LinkedIn announced a month ago that the ability to create goal-based advertising was now available on its platform for all users. This goal-based ad creation update is an optimized format for creating LinkedIn Ads campaigns in the Campaign Manager tool . This campaign creation flow was designed to:
Facilitate the creation of advertising campaigns based on marketing objectives.
Optimize your campaign by improving targeting tools to help you reach the right audience.
Offer automated key target bidding with higher quality clicks
Provide customized campaign reports tied to marketing objectives (including brand awareness and website conversions).
Advertisers can now select from seven objectives when creating marketing campaigns within:
Awareness
Brand awareness: Telling more people about your product, services or organization.
Consideration
Website Visits: Driving traffic to your website or marketing landing pages.
Engagement: Increase engagement on your content, such as likes, comments, shares, clicks to landing page or LinkedIn page.
Video Views: Share videos with more people.
Conversion
Lead Generation: Capture leads on LinkedIn using a lead generation form pre-populated with LinkedIn Profile data.
Website Conversions: Capturing leads on your website or driving leads that are valuable to your business.
Goal-based optimization
They have also improved bid optimization to provide a greater return on campaign budgets. These will be optimized for delivery to the people most likely to take the action you want. Automated bidding french business fax list can now be found for all key objectives to provide an easy way to optimize bidding and delivery for maximum ROI.
Target-based pricing
To improve cost per result, billable clicks now align with the goal and bid type selected for your campaign. The new goal-based advertising experience ensures campaigns are optimized to achieve the desired results for the marketing objective.
Attributable clicks are determined by the ad objective and bid type selected for the campaign.
Goal-based reporting
Reports now include a key results metric that will help you understand how your campaign performed against the selected objective. Some reporting metrics have also been redefined.
The Campaign Manager dashboard will now display key performance and cost-per-performance metrics for campaigns created in the new goal-based advertising experience.
The key result shows the number of times a campaign has achieved its goal.