Optimize your local social media campaigns
Posted: Wed Feb 19, 2025 9:11 am
In the post-pandemic market, the amount of time spent on social media across all platforms is now higher than ever before, at 95 minutes per day. And it’s clear that digital marketers have taken note – social media will account for 33% of all digital ad spend in 2022 , and annual social media ad spend is up 17% year-over-year.
So how do you ensure your local social media campaigns stand out in this ultra-competitive environment? Here are the tactics we recommend focusing on: Refine your reach: find out exactly how far customers are willing to malaysia mobile phone number data travel to your business location. Strengthen your offer: Unlike Google advertising, which is great for reaching high-interest customers, social media targeting is based on behavior, interests, and demographics. Given the lower intent of social media users, it’s important to create a compelling offer that grabs your audience’s attention.
Try offering an introductory service that includes a gift as a way to encourage people to start patronizing your business right away. For example, an HVAC company might offer a free filter as part of their introductory service. Think beyond just collecting emails: Set up your landing page to require more relevant information than a standard form. While it’s always great to get an email, why not also get a phone number so you can reach out and nurture leads more effectively?
So how do you ensure your local social media campaigns stand out in this ultra-competitive environment? Here are the tactics we recommend focusing on: Refine your reach: find out exactly how far customers are willing to malaysia mobile phone number data travel to your business location. Strengthen your offer: Unlike Google advertising, which is great for reaching high-interest customers, social media targeting is based on behavior, interests, and demographics. Given the lower intent of social media users, it’s important to create a compelling offer that grabs your audience’s attention.
Try offering an introductory service that includes a gift as a way to encourage people to start patronizing your business right away. For example, an HVAC company might offer a free filter as part of their introductory service. Think beyond just collecting emails: Set up your landing page to require more relevant information than a standard form. While it’s always great to get an email, why not also get a phone number so you can reach out and nurture leads more effectively?