What's new in TikTok InFeed advertising

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TikTok's "For Your Page" service has added a handful of new interactive add-ons to help advertisers with more creative InFeed Ads.
TikTok's standard ad format, In-Feed, allows you to embed a PPC video ad that automatically plays in a user's For You feed. Now, TikTok's "For Your Page" service has added a handful of new interactive add-ons to help advertisers make these PPC ads more creative.

These new additions are available globally for In-Feed kuwait phone number data Ads and will introduce unique creative assets that will allow advertisers to create more responsive and engaging ads .These new creative enhancements to your ads are a great way to add interactivity for greater ad engagement. According to TikTok, “viewers who have shared, liked, or commented on a brand’s video on TikTok are 150% more likely to purchase their product or service,” and these new elements will certainly help drive that engagement.

These new features come in two different flavors, Standard or Premium. According to TikTok, Standard Ads are designed to "achieve lower- funnel marketing goals , such as driving clicks and conversions ," while Premium Ads move to the top of the funnel and help "increase brand awareness and build community." New interactive add-ons are compatible with App Installs, Conversions, and Reach & Frequency (Visit, Video Views) campaigns.