Do you also believe SEO myths?
Posted: Wed Feb 19, 2025 8:34 am
Sometimes you might feel like you’re in a bad dream. You’re an SEO specialist. Your phone rings or you get an email from a client. And the same questions keep coming up. Even in the world of SEO, there are a whole host of myths and, unbelievable as it may seem, even conspiracy theories! So why do your clients, boss, colleagues or friends keep asking you about the same SEO myths ?
Or maybe your client learned about some recently revealed secret tactic that’s guaranteed to work, so they actually know more than you?! Part of your job is to understand and educate about how kenya phone number data search works and why EAT is not a ranking factor, why domain authority is not a metric Google uses or what LSI keywords are. Read on to learn why people believe SEO myths and how some experts deal with them.
The SEO industry is a great place to spread misinformation. It’s shared in conference presentations, blog posts, podcasts, social media, and who knows where else. Before you know it, a new myth is born. One of the best things SEO consultants can do is be as proactive as possible in educating clients and management to prevent the spread of SEO myths.
Have you noticed that most clients see SEO as “free traffic”? In some ways, SEO is oversimplified. But only until clients figure out that all you have to do is optimize and then sit back and wait for all those rankings, traffic, conversions, revenue. And as time goes by, clients get more and more impatient. Everyone is optimizing meta tags, creating responsive websites for mobile devices, trying to create engaging content, hunting for keywords. In some ways, even worse, these “easy answers” can actually be tactics that can hurt your clients. And this is something you definitely don’t want to ignore. Implementing the wrong things would cost the client big bucks, and subsequent fixes would also increase the costs.
Or maybe your client learned about some recently revealed secret tactic that’s guaranteed to work, so they actually know more than you?! Part of your job is to understand and educate about how kenya phone number data search works and why EAT is not a ranking factor, why domain authority is not a metric Google uses or what LSI keywords are. Read on to learn why people believe SEO myths and how some experts deal with them.
The SEO industry is a great place to spread misinformation. It’s shared in conference presentations, blog posts, podcasts, social media, and who knows where else. Before you know it, a new myth is born. One of the best things SEO consultants can do is be as proactive as possible in educating clients and management to prevent the spread of SEO myths.
Have you noticed that most clients see SEO as “free traffic”? In some ways, SEO is oversimplified. But only until clients figure out that all you have to do is optimize and then sit back and wait for all those rankings, traffic, conversions, revenue. And as time goes by, clients get more and more impatient. Everyone is optimizing meta tags, creating responsive websites for mobile devices, trying to create engaging content, hunting for keywords. In some ways, even worse, these “easy answers” can actually be tactics that can hurt your clients. And this is something you definitely don’t want to ignore. Implementing the wrong things would cost the client big bucks, and subsequent fixes would also increase the costs.