What is the target audience?

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A target audience is a specific group of people you want to reach with your marketing. This means that your marketing materials – from your email text to your tagline to your brand story – should appeal to that group of people.

Target audience vs. target market
Your target audience is not your target market. Your iceland phone number data target market is who your product or service is intended for. On the other hand, your target audience is the specific group of people within your target market that your marketing is trying to reach .

So, for example, if your target market is small businesses, your target audience could be local service-based business owners, marketing managers of smaller e-commerce stores, or freelance marketing consultants. Or your target audience could be all 3 groups. Businesses often have more than one target audience in their target market.

Create a target audience profile After you've gathered all the data about your followers, all the anecdotal information about your customers, and all the details about your competition, the final step is to put it into your target audience profile.