By that time, I already had teaching experience, I had lectured on several courses, and the question of growth and further progress as a lecturer and speaker was looming.
When creating the program, I asked myself a costa rica telegram data simple question: “Who is my target audience?”
These are people who have been working in advertising for a year or a half, but feel insecure about many things. I understand them well because I have been in their shoes and have spent a lot of time and effort growing. I would like to trust the person
I thought about what content I would like to receive, being in the position of a person who needs growth. I created a program of 6-8 modules. Each section in it covers only those aspects that are relevant for professionals and allow you to achieve better results.
After the first edition, I realized that there were other segments among advertisers who needed my course. For example:
Specialists who have been working in the same company for several years. They are strong in certain, familiar tools. For example, they are well versed in sales advertising campaigns and analytics, but poorly in the capabilities of Facebook and media. And the course has several modules for this. And a person, on the one hand, learns my approach to working with familiar tools, and on the other hand, learns new ones.
So this course allows narrow-profile specialists to expand their horizons. This is the first insight that made me reconsider the program.