There are three types of influencers:

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Micro-influencers — from 10 to 50 thousand subscribers;
macro-influencers — from 50 thousand to 1 million subscribers;
mega-influencers or millionaires - from 1 million subscribers.
It is important to find the perfect person, a portrait of a blogger who fits all the parameters and people will respond.

Influencers

Tatyana: "A millionaire blogger gives, first of all, china telegram data recognition. A person will buy a cream that they have already heard about from a blogger, not one that they know nothing about.

Microbloggers work on a barter basis, without payment, but they give themselves to work. They do not have a large amount of advertising and huge tariffs. But in order to reach a high level, you need to prove yourself. Macrobloggers set prices for advertising, but do not try so hard. At the same time, there is a formed backbone of microbloggers, whose audience is not yet “tired” of advertising in the account.

The best option is to combine several influencers, which will give both recognition and sales."

How to collect analytics for an influencer account?
It is important to monitor the blogger's account for at least two weeks, preferably a month. During this period, you will understand to what extent the Instagram influencer falls into your target audience and whether his ideology matches the brand's ideology.