Benefits of product recommendations

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According to statistics , 59% of online shoppers believe that it is easier to find interesting products on sites with personalized offers. And 56% of visitors are more likely to return to such an online store. In general, recommendations on the site help:

accelerate conversion growth;
extend session time and increase viewing depth;
increase the average check amount;
improve customer experience (the buyer saves time, belgium telegram data quickly finds the necessary product, sees offers that meet his interests);
promote the right products/brands.
In newsletters, recommendation blocks increase CTR, stimulate orders and increase profits.

Types of recommendation blocks
By content, recommendation blocks are divided into two types - general and personal. The choice of the first or second option depends on the availability of information about the client.

General blocks should be shown when there is not enough information about the visitor/subscriber and it is not clear what they are interested in. To interest new users, bestsellers, promotional offers and sales, top products from a specific category, etc. are displayed as recommendations.

Personal – formed from the history of a person’s interaction with the online store and newsletters. It takes into account page views, individual products, orders, adding to favorites, clicks in newsletters, and the average check amount. In addition, it is possible to recommend products selected based on the views and purchases of customers with similar interests.