Demographic profile of Ukrainian consumers

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When considering the situation from July to October, some changes occurred. It is important to note that this period was a period of recovery. Each week, when considering the dynamics of sales in Morion, it can be seen that the market began to grow in monetary terms in the third week. Most pharmaceutical companies noted an increase in their profitability, approaching the break-even level or even profitability by the end of the summer. This also affected the stabilization of categories and the share of players in the market. If earlier there were certain fluctuations, especially in March-June, when certain top players could lose their position due to the difference in distribution and pricing policy, then in July-October the situation stabilized. Even those players who were not active in media and promotions, but ensured effective distribution, were able to maintain their market share. In general, the average temperature indicators of categories and the market as a whole stabilized quite strongly.

The second aspect is that by the end of the summer, bulgaria telegram data more and more people, especially from abroad, began to return to Ukraine. This led to positive dynamics not only in monetary terms, but also in quantitative terms. The market also began to recover, and this was one of the factors that contributed to the fact that pharmaceutical companies did not continue to increase prices, which happened in the first and second quarters. Thus, the price situation in the market remained quite positive.

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If we consider changes in the demographic profile of Ukraine, we can see an important change that is worth considering through the prism of your goals and target audiences for brand promotion.