SEO in the Czech Republic is still far behind compared to abroad

[suchona.kani.z]

Robert Hass relied on the "rules" of the client's purchasing department in his argument
, which is not really about the return on investment, but only about
meeting the goals with a percentage price reduction. On the other side stood P.
Kleiner, who, as a manager at ČSOB, must take care of the overall profitability
of individual projects. The position of D. Martinásek was also very interesting, as he
spoke about planning Škoda Auto's marketing campaigns one year in
advance, which I consider to be a real comfort and an ideal position for project development . To my great surprise, the assessors, who gathered in the entire hall, an estimated 80 people,
also joined the debate .
I think that the question of one of
my colleagues from Symbio could be carved into the present facing stones: "How do
you tell a client that he is an idiot without offending him ?" I completely understand this question.

The final part of the conference fully lived linkedin database up to its name
and introduced the participants to Indian cuisine, which was truly delicious and
full of flavor.

I believe that the whole concept of "La Degustation Online" is a
pleasant refreshment after a working day and I am very much looking forward to the next series, which
I firmly believe will follow, even though the original intention
of the organizers, namely to attract mainly marketers from larger companies,
did not succeed.

Lecture and notes from the event

1996 – the first version of the Google search engine was created
SEO began to emerge eight years after its global introduction
In the year personalization began on Google, Seznam starts using full-text search
"SEO is a tool for spreading ideas and creating value , less so for increasing traffic - everything has to make sense"
"The basis is diversification of online marketing methods, this is especially true for SEO"
Primitive SEO is complicated by personalization, AdWords/Sklik, universal search, social signals, local search, one boxes, knowledge graphs
The emergence of link building in 2000
Link building is more of a brand building these days
"SEO is a game of probability "
"Details change, the essence remains"
"Spread ideas, create values!"