Chances are, you probably do most of your business in one or two major regions. It’s tempting to think of these regions as your “primary” regions and narrowly focus on them. But by deprioritizing “secondary” regions, you risk stifling their potential for growth.
Take the time to consider all of these regions a primary source of traffic and potential revenue, and create content for them accordingly. Doing any less will only serve to alienate your “secondary” regions — which is exactly what localization aims to avoid.
Measure success for continuous optimization
Track all the localization changes you make to content closely so you can measure their success. Detailed, regionally segmented reporting will help you understand the specifics of progress and opportunities.
Keeping a close eye on how your localization vietnam telegram data efforts affect your success within target regions can inform your ongoing content approach. Include learnings in your regional style guides to build out more informed and impactful localization strategies for each of your regions over time.
There’s nothing more valuable than local insight for any stage of your content localization. If you’re just starting out, ask locals to review your research and style guide and add anything they can come up with. Have these locals review any localization edits you make to your content on an ongoing basis to ensure a higher level of authenticity and effectiveness.
You’ll find that your brand gets out of content localization what you put into it. If you take the time and invest the resources to accurately and thoughtfully localize your web content per target region, you’ll see just how valuable localization can be.
Want to learn more about advanced content strategies that can help your brand get ahead? Check out our full content marketing hub.In the latter half of 2023 and throughout 2024, the SEO landscape has been thrown into upheaval. Monumental updates and changes have left many small- and mid-size websites reeling, especially in niches where they once outperformed larger competitors.