How Does Omnisend’s Retention Benchmarks Feature Work?
Posted: Mon Feb 17, 2025 10:32 am
Omnisend’s built-in benchmarks feature enables you to compare your store’s performance to the ecommerce metrics of similar merchants in your industry.
In a single view, you’ll see your own returning customer rate, your industry’s average, and your store’s potential for improvement.
The benchmarks feature works alongside the information that’s automatically available to you in Omnisend’s retention report. Apart from your returning customer rate, this includes:
Your total and average revenues from repeat customers
How these numbers compare with the previous period
Insights about your store’s recent performance
By combining all this information, you’ll be able to improve your retention marketing strategy. This strategy will be based not only on historical data but also on how you stack up against your competitors.
How to Use Benchmarks for Your Ecommerce Retention Strategy
Although easy access to your niche’s current and accurate benchmarks is undeniably useful, its real value is in how you use it to inform your marketing strategy.
This feature should give you a clear picture of where you are in your vertical and act on it with data-driven confidence.
If you’re retaining customers at a much lower rate than ig database industry benchmark, you need to work harder at fostering customer loyalty.
Put Omnisend’s advanced segmentation to good use and identify the VIPs and repeat customers to nurture. More importantly, you should identify inactive segments and develop a retention marketing strategy to keep them engaged.
Continuously track your returning customer rate in relation to benchmarks. This will keep them at the same level or, even better, ahead of other merchants in your industry.
Despite the value of retention benchmarks, it is important to realize that these numbers aren’t something you must absolutely achieve or surpass in order to be deemed successful. It is merely the average performance of ecommerce stores in your niche.
Falling below the benchmark doesn’t necessarily mean you’re failing or that you’re less profitable than your competitors. Always consider the unique realities of your business and use benchmarks as guidelines, not as goals set in stone.
In a single view, you’ll see your own returning customer rate, your industry’s average, and your store’s potential for improvement.
The benchmarks feature works alongside the information that’s automatically available to you in Omnisend’s retention report. Apart from your returning customer rate, this includes:
Your total and average revenues from repeat customers
How these numbers compare with the previous period
Insights about your store’s recent performance
By combining all this information, you’ll be able to improve your retention marketing strategy. This strategy will be based not only on historical data but also on how you stack up against your competitors.
How to Use Benchmarks for Your Ecommerce Retention Strategy
Although easy access to your niche’s current and accurate benchmarks is undeniably useful, its real value is in how you use it to inform your marketing strategy.
This feature should give you a clear picture of where you are in your vertical and act on it with data-driven confidence.
If you’re retaining customers at a much lower rate than ig database industry benchmark, you need to work harder at fostering customer loyalty.
Put Omnisend’s advanced segmentation to good use and identify the VIPs and repeat customers to nurture. More importantly, you should identify inactive segments and develop a retention marketing strategy to keep them engaged.
Continuously track your returning customer rate in relation to benchmarks. This will keep them at the same level or, even better, ahead of other merchants in your industry.
Despite the value of retention benchmarks, it is important to realize that these numbers aren’t something you must absolutely achieve or surpass in order to be deemed successful. It is merely the average performance of ecommerce stores in your niche.
Falling below the benchmark doesn’t necessarily mean you’re failing or that you’re less profitable than your competitors. Always consider the unique realities of your business and use benchmarks as guidelines, not as goals set in stone.