Number of visits, cost per lead , conversion rate and much more: when we find ourselves examining the performance of our web project, there are many indicators to monitor.
Among the many, however, we often forget to take into account one absolutely important rate: the
disclosure rate
or uncover rate.
This allows us to monitor the Percentage of registered users compared to anonymous users , which iceland cell phone number list is important to try to increase compared to the Italian average, because it is precisely on the first of the user clusters, those who are registered, that most of the marketing activities that can be implemented are concentrated .
Anonymous users and loyal customers
How to Go from Anonymous User to Loyal Customer: The Power of Marketing Automation and Artificial Intelligence
Turning an anonymous user into a loyal customer is even easier with the help of marketing automation and artificial intelligence .
At this point, user data is a real asset : even if anonymous, when they visit a website or e-commerce, they release a lot of valuable information, such as the products and/or content they view, the categories they browse, the geographic areas of origin, the devices used to connect, the campaigns of origin.
Advanced tracking systems that go beyond the most common cookie-based ones allow users to be recognized, even anonymous ones, by keeping track of all the actions they perform.