Buyer personas: who are they and what are they for?
Data collection, but not only: the other fundamental aspect to implement an effective personalization marketing strategy also involves audience profiling and segmentation .
This is perhaps where using a Customer Data Platform ( CDP ) can really make a difference. Without getting too technical, it can be defined as a platform that allows you to collect data from multiple sources and normalize it into a single customer view, allowing you to have a 360° view of the individual user.
All this translates into the possibility of being able to profile different malta cell phone number list users based on the data collected and thus being able to collect them in clusters based on common data, creating segments that can be updated in real time.
Precise and dynamic segmentation is therefore the key to a winning marketing strategy because it allows you to interact and communicate with the user by showing them coherent content that meets their expectations at the most opportune moment.
From buyer personas to personalization marketing: when the method makes the difference
Defining buyer personas makes it much easier to personalize the customer journey . However, it is still essential to have the right method to develop the strategy .
Blendee meets marketers and strategists by revealing the right steps for a winning method based on personalized “ experiences” for different segments.
It starts with the identification of the Buyer Persona and its characteristics, continues with the choice of filters and segments , then creates campaigns and experiences and finally chooses the individual actions to be implemented on the different channels.
The result? Providing each customer and potential customer with personalized and valuable experiences, paving the way for their loyalty .