Digital strategies
Lead nurturing for the B2B industry helps you nurture the customer to buy and turn your leads into conversions. Let’s find out how.
If in the B2C market the decision to purchase a product or service is, in some cases, dictated by impulse, the same cannot be said of the B2B market where the decision-making processes are much longer and more complex.
What may seem like a “threat” to the marketing strategies of companies and brands operating in this market, can actually turn into a great business opportunity if effective lead nurturing activities are put into play.
But what is lead nurturing and how can we apply this strategy to our B2B business?
Let's find out together by continuing to read the article
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Lead nurturing: what is it and why can it be a win-win for your business?
Acquiring leads is only the first step: transforming them into prospects and then into customers jiangxi cell phone number list requires building a real relationship .
Technically
, we are talking about lead nurturing , in concrete terms this means "cultivating and nourishing" your contacts in order to naturally lead them to choose and purchase a product/service .
The term " lead nurturing " therefore describes all these strategies, first, then the activities aimed at creating this relationship by sending useful content and creating messages , relevant , but above all, personalized on the basis of the real interests and behavior of potential customers in order to accompany them in the purchasing process .
While selling a product/service remains the ultimate goal of a lead nurturing strategy , it is certainly not the objective that fuels it: at its core, as expected, is the creation of a valuable relationship with the potential customer
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The numbers and statistics prove it: on average, about 50% of prospects, even if they are interested in a product or service, do not buy it when they publish data and contact information and, according to a study published by Forrester Research, a good lead nurturing strategy is able to convert 50% of leads, reducing their acquisition cost by a third .