In the field of marketing, lead generation strategies have acquired a role of prime importance in recent years, especially in light of the constant increase in advertising costs.
To better understand what a lead generation strategy is, let’s take a step back and start with the definition of “ lead .”
Literally translated, the term lead means "potential customer", in reality usa cell phone number list we can attribute to the latter a much greater value which allows us to distinguish it from the prospect contact.
If a prospect can be considered as a contact potentially interested in our commercial proposal, the prospect is a potential customer who, in addition to having expressed interest, has provided valuable contact data as well as his consent to receive information of a commercial nature .
This is why the term " lead generation " identifies a whole series of activities aimed at acquiring qualified contacts , that is, characterized by contact information that can be exploited to the maximum by the company's marketing and sales department.
B2B companies but not only: the value and importance of a lead generation strategy is also found in the B2C domain where data and contact details are essential for marketing activities aimed at customer loyalty.