Hold on to your marketing budget

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Add to this changing customer behavior, and the situation becomes even more chaotic. You need to keep your budget optimized and realistic but ongoing and consistent and be smart about offering a business that is profitable but still useful for your customers' current needs. Consider this an opportunity – a chance to provide potential customers with what they need most in a recession, position yourself better in front of them, gain ground against competitors who minimize their promotion, and build loyalty among your current customers. After all, digital marketing during a recession will be one of your key survival and recovery tools.


Get help from an agency It is understood that, when canada whatsapp number data faced with the dilemma of saving on expenses and costs, many companies want to remove the digital marketing agency and do it in-house. Don't do it. Don't think that because you are the CEO, you have all the answers . The reality is that you don't and now more than ever, you need the support of experts. There is no way that you or your people can execute a campaign with the same effectiveness and efficiency as an agency. Although you would save on fees, your marketing budget will be wasted and, above all, you will lose time, valuable time that, if used by your competition, will cost you loss of clients.