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Agencies now have to make one-time, special payments to the media for each advertiser/client and for each invoice issued by the media, versus the previous situation where we were allowed to make a single monthly payment for all our clients. The operation is being pulverized. Google, when billing in Mexico, generates one invoice per month for consumption in its medium and it is a little easier to reconcile, although now it is one invoice for each advertiser. Facebook/Instagram and LinkedIn invoice from Ireland and generate multiple invoices throughout the month based on a criteria that is not transparent, so you never know how many invoices you are going to receive from Facebook during a month, but it is always several.


Reconciliation is a job that the agency must do for thailand whatsapp number data the advertiser, otherwise the advertisers' accountants will go crazy. A summary of the payment methods accepted by digital media Although each medium is different and may even operate differently in each country, let's look at the main considerations in Mexico regarding how Google and Facebook can be paid. In the case of Google, there are two formats: Prepaid on Google – a credit card is registered, at the beginning of each month the amount to be prepaid is specified, to the card for the total budget established for the month and generates a single Mexican invoice with CFDI.