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If advertisers and users achieve their goal, they will continue to use Google services. Every time a search is performed on Google, both are exposed to an experience and Google wants it to be a very positive one. If the keyword was good and the ad is relevant, the person clicks and is taken to a landing page where they should find much more information related to the specific search they made. If the landing page delivers the information the person was looking for, the experience is good. Furthermore, if the landing page delivers the right information and has a well-executed content structure and navigation architecture, the visitor will not only review the information (which is of total interest to him) but will also perform a conversion action.


This is usually leaving his data in a contact sweden whatsapp number data form, but it can be going to a shopping cart (when it is an online store) or watching a video, or downloading an E-book, etc. When the conversion is complete, it is another indicator that the user experience was positive. And it generates more points in the Quality Score. influence? Operationally, every time a search is generated on Google, an auction is held. Auctions determine the price of clicks. If many ads compete to appear in a search, the click will be more expensive, it is a mechanics of supply and demand.