Example of non-click search results
Posted: Sun Feb 16, 2025 10:50 am
Example of non-click search results
Another very marked trend is that a high percentage of these results can be found in users who choose to search on mobile devices rather than on desktop computers . This graph shared by Semrush confirms this:
Non-click searches mobile vs desktop
Non-click searches mobile vs desktop –
The impact of non-click searches on SEO
The rise of zero-click searches has significantly impacted vietnam telegram data SEO strategies and the generation of traffic to websites. The positive? They improve the user experience by providing quick answers. The negative? They reduce the number of clicks that web pages receive, as users find the information they need without leaving the results page.
To adapt to this trend, it is essential for different websites to optimize their content to appear in these prominent spaces. This means structuring information in a clear and concise way, using structured data , and focusing on directly answering users' most common questions . Many of these aspects are covered in the various Google updates, with the Google Core Update ( GCU ), Google Spam Update ( GSU ), and Google Helpful Content Update ( GHCU ).
While we previously mentioned that zero click search can decrease direct traffic to the site, they do offer an opportunity to increase brand visibility and establish yourself as a trusted source of information. This, especially with the latest Google updates , doesn't look bad.
Another very marked trend is that a high percentage of these results can be found in users who choose to search on mobile devices rather than on desktop computers . This graph shared by Semrush confirms this:
Non-click searches mobile vs desktop
Non-click searches mobile vs desktop –
The impact of non-click searches on SEO
The rise of zero-click searches has significantly impacted vietnam telegram data SEO strategies and the generation of traffic to websites. The positive? They improve the user experience by providing quick answers. The negative? They reduce the number of clicks that web pages receive, as users find the information they need without leaving the results page.
To adapt to this trend, it is essential for different websites to optimize their content to appear in these prominent spaces. This means structuring information in a clear and concise way, using structured data , and focusing on directly answering users' most common questions . Many of these aspects are covered in the various Google updates, with the Google Core Update ( GCU ), Google Spam Update ( GSU ), and Google Helpful Content Update ( GHCU ).
While we previously mentioned that zero click search can decrease direct traffic to the site, they do offer an opportunity to increase brand visibility and establish yourself as a trusted source of information. This, especially with the latest Google updates , doesn't look bad.