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Here we recommend campaigns on Search and Discovery. These ads will put you in front of those who already know what they want to buy and do a search to make the final decision. And ads on social networks , which in addition to sponsored content, can give you access to larger audiences, just don't forget to define well the segments to which the ad is directed. Don't advertise if you don't segment. Also, don't use just one segment, the more segments you have, the better results, and if you don't know how to do it or don't have time for a thorough segmentation, get help from an agency before spending money without planning.


Although segmentation by age is the most basic and korea whatsapp number data something tells us, don't stop there, you must segment with much more precision: age segmentation Source: statista 6. Measure, use Analytics, and get ready to measure attribution. Remember to prepare to measure two attribution effects: “Showrooming” and “Webrooming”. customers visit a physical store to examine a product, but then make the purchase online, usually to obtain a lower price or for the advantages of online shopping such as promotions or free shipping. Webrooming , on the other hand, is when customers research products online but ultimately decide to make the purchase in a physical store, often to get the product immediately or to avoid shipping costs.