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Support yourself with digital diagnostics In the digital environment, there are several diagnostics that can be performed that provide valuable data and insights, and this is essential for the marketing strategy plan to be developed effectively. But often, the challenge is to translate this information into practical actions. Therefore, it is important to understand the strategic and tactical part of these diagnostics. To the extent that this is achieved, insights can be transformed into tangible results for the marketing strategy . Some of these diagnostics are: Social Listening Studies: Strategy: Use social listening to understand market japan whatsapp number data trends, consumer needs and opinions, to identify opportunities for innovation or improvement in products and services, and to monitor the competition.


Having a marketing strategy without a social listening diagnosis is like shooting with blinders on. Tactical: Implement targeted social listening tools to monitor brand mentions, relevant topics, and audience sentiment, and then use this information to inform tactical decisions like marketing campaigns and content development. Competition Studies: Strategy: Conduct competitive analysis to identify competitors' strengths and weaknesses and develop strategies to differentiate yourself in the market. With the right technology, you can investigate many things about your competitors' digital presence and that allows you to invest your budget where it hurts the most. Tactics: to monitor competitors' marketing strategies, pricing, products, campaigns and budgets, adapting marketing tactics to take advantage of gaps in the market or to counter competitive moves.