Most marketers are familiar with the 4-1-1 rule: if you grew up in the 90s, you should ask, “What is 4-1-1?” when searching for information.
The 4-1-1 rule states that for every single piece of turkey telegram data content you share about yourself (or your organization), you should share an update from another source and, most importantly, share four pieces of content written by others.
This rule helps to focus your channel on the needs of your audience, rather than making it a place for your organization to talk about itself. For every post you link to on your company blog, share a few helpful, valuable posts from around the web.
4. Use tracking links
Your LinkedIn page is a marketing tool in itself. It comes with analytics tools that you can use to measure the popularity of each post and the level of engagement. But you don’t have to stop at analyzing the activity of your LinkedIn updates.
Insert tracking code at the end of your links. This way, you can properly attribute the traffic that comes from each update to your site. You may find that your LinkedIn page becomes a significant source of inbound traffic.