SERP features that present
Posted: Sun Feb 16, 2025 9:52 am
Understanding these patterns is critical to tailoring content and optimizing SERP presence in ways that align with the specific needs and behaviors of mobile users. Image Reference: Semrush Zero Click Study Some key concepts are: Long decision time on mobile: Unlike desktop searches, mobile users take longer to decide their next action. This is mainly due to the reduced screen size, which requires more time to scroll through SERP results . This trend indicates a more detailed interaction with search results on mobile devices. Higher incidence of zero-click searches: On mobile, the proportion of zero-click searches is 57%, a significantly higher percentage than on desktop.
This pattern suggests that mobile users find answers israel whatsapp number data directly in the SERP without additional clicks, which may be due to the ease of access to quick answers and the efficiency of the mobile SERP design. Less interaction with URL-based SERP features: As mobile users scroll and explore more results, they tend to ignore direct answers, such as featured snippets or answer boxes. This could be due to ease of scrolling and a preference to explore more options before making a decision. Predominance of mobile image searches: Image searches are particularly popular among mobile users.
This pattern suggests that mobile users find answers israel whatsapp number data directly in the SERP without additional clicks, which may be due to the ease of access to quick answers and the efficiency of the mobile SERP design. Less interaction with URL-based SERP features: As mobile users scroll and explore more results, they tend to ignore direct answers, such as featured snippets or answer boxes. This could be due to ease of scrolling and a preference to explore more options before making a decision. Predominance of mobile image searches: Image searches are particularly popular among mobile users.