Thanks to this factor, you don't have to worry that you will invest a lot of money in promotion and not see a single penny of it. Based on the cost per click, which is set in Google Ads or Sklik, you can estimate how much money you will need and also set a daily limit that you are willing to spend. In case the advertising campaign is not successful and no one uses the click, you will not waste money unnecessarily.
Advertising label
The first weakness of PPC is related to search engine promotion. If you choose this type of PPC advertising, your page will appear at the top of the SERP (Search Engine Result Page), but it will have an advertisement label next to it . This can discourage many potential customers because it is a paid promotion and it is the “easier” way.
While you can set a daily limit for your advertising campaign, it can Spain WhatsApp Number Data easily add up to a large amount of money needed for the promotion to achieve the desired results. The larger the financial budget you are willing to invest in PPC advertising, the better results you will achieve. In the long run, PPC advertising can be disadvantageous for many, especially smaller companies.
You pay for every click.
What on the one hand can be considered a great advantage of PPC advertising can also become its disadvantage. Since you pay for any click, it also includes those that the user clicks on by mistake and immediately leaves the page. The system cannot distinguish whether you really wanted to click on a given page or not. Therefore, it may happen that part of your advertising expenses falls precisely on these unfortunate clicks.
SEO
SEO optimization is one of the most effective tools for promoting your website. Based on the analysis of the keywords you place on your website, your page will appear after search. However, SEO optimization also has its pros and cons. Here are a few of them.