In the coming years, the expectation is that virtual stores will be able to benefit

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The possibility of using new channels is important. However, the most radical transformation concerns the option we have of approaching the customer through inbound marketing .

Instead of chasing the consumer, interrupting their experience with a message, we choose to create strategies that can attract their attention.

Please note : these are not exclusive models.

The most successful companies are those that manage to act in an integrated fantuan data manner, exploring the techniques, tools and channels of the two models.

And, in the case of communication, it is impossible to give up marketing automation platforms .

Technological advances have helped a lot on this front, making it possible to use segmented strategies based on the use of marketing intelligence.

Operation
The automation of e-commerce management processes is one of the direct results of digital transformation, and the trend is for this area to continue to make significant progress.

, for example, from the application of artificial intelligence (AI).

The first applications have already emerged (see the case of chatbots ). However, this is a very vast field, which goes far beyond robotics and its use to facilitate operational processes in stores.