Why is this format so attractive?

[sumonasumonakha.t]

In fact, according to Mediakix , in November 2017 , more than 300 million people were using Instagram Stories every day, which is equivalent to 1 in 3 Instagram users. Meanwhile, Snapchat announced having 200 million users that same year.


As you probably already know, stories consist of photos or videos that disappear after 24 hours. This makes it a more spontaneous, fun and informal format than those that remain indefinitely.

Plus, knowing that they're going to disappear triggers that instinctive fear of missing out, facebook data which makes Instagram Stories even "addictive" for many , especially younger people. That's why more and more brands are joining the Instagram Stories wave, taking advantage of it as a tool to generate engagement with their followers.

The best thing is that Instagram Stories has been evolving since its appearance in 2016, incorporating new features that delight users and help brands engage with them. Today we will talk about one of the most recent and fun ones: GIFs!