The Apothecary and the beauty that transforms

[sumonasumonakha.t]

Examples of attractive marking
1. Intel and the human processor
The publicity surrounding the launch of a new computer processor needs to be thought out very carefully, because if the content released is too technical, the general public that buys these machines will not be interested in it. Meanwhile, if it is too vague, it will not be possible to perceive the difference in the product.

That's why Intel innovated with an action that mixed the online and offline worlds. The proposal was to present a computer that thought like a human.

So rapper Emicida was invited to do a show for 150 people , which was broadcast live on the cash app data internet, while the online audience sent words to be included in the rhyme via Twitter. The artist's brain waves were captured and projected onto the stage, showing that the computer would work with a similar reasoning.

The hashtag ranked first in TrendTopics and received nearly 2 million views.

2.
Beauty products brand El Boticário organized an action in Rio de Janeiro and produced a moving video that was posted online. The brand teamed up with the Pacifying Police Unit (UPP) for such a daring action.

A dance was organised for several girls who were turning 15 and who lived in Morro de la Providencia. All the birthday girls were welcomed at the National Historical Museum to receive a kit with beauty products, as well as being made up by professionals.

The documentary, titled "Beauty That Transforms," ​​shows the difficult reality faced by the inhabitants, showing the importance of girls feeling valued, even when the world seems not to care.