Using segmentation to optimize email campaigns

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Do you know the value of your email marketing? Make every email campaign meaningful with segmentation, a customer engagement strategy that can improve conversion rates, open and click-through rates, and average order values.

How many unread marketing emails are lurking in your spam? According to research from the Data & Marketing Association (DMA), only 13% of people say that only half of the emails they receive are actually useful.

However, despite this somewhat bleak statistic, email marketing is still an effective channel for generating leads and increasing conversions . It’s no wonder that 81% of B2B marketers report that their most used form of content marketing strategy is email newsletters.

email segmentation
But how do you ensure that your email communication Sweden WhatsApp Number Data doesn't end up in spam or trash?

Whether you’re running campaigns focused on brand awareness, lead generation, or conversions, segmenting your customers and delivering targeted content (based on demographics, interests, and behavior) will pull your emails out of the trash and keep customers wanting more. Segmentation leverages a shared characteristic among a group of contacts, while personalization tailors content to each contact individually.

For example: You can use segmentation to target everyone who has purchased a specific item from you and use email marketing to promote other relevant products . However, you can enhance this campaign by personalizing it on an individual level using each contact’s purchase history and sharing recommendations that are unique and interesting to them. This way, you can avoid mass and mindless emailing.

Why segmentation works
In the world of online marketing , where technology continues to influence almost every aspect of our personal and professional lives, consumers expect personalized content that matches their tastes and needs.

Segmenting your contact list into target groups of people , working with specific stages of the customer journey, allows you to deliver content that appeals to each group of people and motivates them to make a purchase or complete a desired action. The results can be stunning. Marketers who have used segmented email campaigns have seen up to a 760% increase in revenue .