The main devices used for online shopping are

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According to AMIPICI data, the main online shopping categories are:
- 53% of users made clothing and accessories purchases online and have an average expenditure of 1,502 Mexican pesos per quarter.

- 48% of users made digital downloads and have an average spending of 536 pesos per quarter.

- 36% bought tickets for events and have an average expenditure of 1,579 pesos per quarter.

- 35% have purchased travel tickets and have an average expenditure of 7023 pesos per business owner phone number list quarter.

- 85% of users use computers.

- 70% of users use smartphones.

- 32% of users use the tablet.

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Trends in social media in Mexico
Another important fact is to know the trends of social networks in Mexico in 2018. According to the IAB (Interactive Advertising Bureau) study, in Mexico 40% of the total investment in digital advertising in 2017 was in social media. And that investment tends to remain and increase in 2018.

The main trends in social networks in Mexico in 2018 will be:

1. Short videos
Small formats, immediacy, the key points of marketing this year.

2. Storytelling
The ability to convey content through elaborate plots and immersive narrative, using words and audiovisual resources will be essential to attract potential customers.